Chapter 95: The CEO’s Composure Amid Crisis! Crisis Is Also Opportunity!

Inside the grand hall, the air seemed to have been sucked dry by those two sudden pieces of news, turning thick and oppressive.

A moment ago, the Sect Master of the Falling Sunset Sect, Sun Desheng, whose face had been flushed with excitement over the impending “franchise,” now turned deathly pale. The hand holding the Spirit Tea trembled uncontrollably, spilling it all over himself without the slightest awareness.

What had he just heard?

Heavenheart Holy Land!

That was the only true superpower in the Eastern Wasteland—an ever-looming shadow over every second-rate and third-rate sect!

Their Supreme Elder, True Lord Lieyang, a Golden Core cultivator at perfection stage, had personally led a team to come seek justice—and demanded that they bring back the man alive or his corpse!

It was over.

All over.

Sun Desheng felt like a retail investor staring at the sky at a forty-five-degree angle, dreaming of a bull market, only for the exchange to announce it would be wiped off the map by missile strikes right before he went all in.

What was the point of “joining” now? At this rate, even if the Falling Sunset Sect just signed the contract today, by tomorrow both Qingyun Sect and their own signboard might be erased entirely from the Eastern Wasteland!

Shaking all over, he slowly lifted his head toward Chu Feng seated in the main position, hoping to see even a flicker of panic or confusion on this overly young “President Chu’s” face.

But he was disappointed.

Chu Feng’s face didn’t show the slightest hint of fear—instead… he smiled.

It was an extraordinarily peculiar smile—thirty percent amused, seventy percent excited—like a hungry shark smelling blood as the storm approached.

“Interesting. Very interesting.”

Chu Feng set down the two intelligence reports in his hand, his fingers gently tapping the table—tok, tok, tok—each crisp sound striking the hearts of everyone present.

“One is the most mysterious intelligence broker in the Eastern Wasteland, wanting to discuss Immortal Realm business with me.”

“The other is the most domineering, long-standing giant in the Eastern Wasteland, coming straight to my doorstep to make trouble.”

He paused, his gaze sweeping over the near-terrified Sun Desheng and the solemn faces of Liu Changqing and the others in the hall. His lips curved further upward.

“Tell me, isn’t that quite the coincidence?”

Liu Changqing, having weathered storms before, forcibly suppressed his fear and asked in a low voice,

“President, setting aside the Thousand Illusions Pavilion for now—True Lord Lieyang of the Heavenheart Holy Land is a Golden Core expert renowned for centuries, rumored to have one foot in the Nascent Soul Realm! How should we… respond?”

“Respond?”

Chu Feng chuckled and shook his head.

“Elder Liu, your perspective is too small.”

He rose, walked to the center of the hall, and spread his arms wide, speaking in an almost lyrical tone:

“This isn’t a crisis! This is a sweeping, continent-wide, free—super-brand promotion campaign!”

“This is a comprehensive, all-round, live-streamed pressure test of our Ascension Group’s risk-control capability, crisis public relations, and core combat strength!”

“It’s also the perfect stage for us to showcase our Group’s unmatched power and limitless potential to all prospective franchisees!”

A barrage of incomprehensible yet awe-inspiring jargon burst from Chu Feng’s mouth, stunning Liu Changqing, Wu Hao, and the other executives into blank silence.

Pressure test?

Crisis PR?

Brand promotion?

What kind of logic was that?

The enemy was about to exterminate them, and this man was thinking about marketing!

Only Sun Desheng, after the initial shock faded, stared at Chu Feng’s poised, visionary demeanor—and suddenly felt something absurd rising within.

He felt that what stood before him wasn’t the master of a sect on the verge of destruction, but rather… a business magnate who had just learned that a competitor was hosting a product launch—and was now gearing up to crash the event!

“Sect Master Sun.”

Chu Feng suddenly turned toward him, eyes gleaming.

“Ah? Y-Yes! President Chu, this junior is here!”

Sun Desheng jolted, nearly sliding off his chair.

“Tell me—do you think our Ascension Group’s ‘franchise fee’ is expensive?”

Chu Feng asked with a cheerful smile.

“N-No! Not expensive! Not expensive at all!”

Sun Desheng waved his hands frantically, though his heart pounded, unsure what medicine President Chu was selling in his gourd.

“Good. I think so too.”

Chu Feng nodded—then abruptly changed tone.

“But from this moment on, it is expensive.”

“Ah?”

Sun Desheng was utterly dumbfounded.

Chu Feng slowly raised two fingers and said lazily,

“Because starting from the next moment, your Falling Sunset Sect’s franchise will come with an entirely new, priceless, value-added service—‘Ascension Group S-Class Crisis PR Live Simulation Course’!”

“You will witness firsthand how we transform a calamity that could annihilate any second-rate sect into a dazzling, high-profile commercial spectacle of fame and fortune!”

“You will learn how, in the face of overwhelming power, to leverage public opinion, interests, and human nature to tip the board in your favor!”

“Sect Master Sun, tell me—wouldn’t such a vivid, real-world course, capable of saving your sect from countless future crises over the next century, be worth at least the price of one franchise fee?”

Chu Feng’s voice carried a strange magnetism—each word seemed to hook directly into Sun Desheng’s soul.

Sun Desheng’s mind went blank.

At this moment, his entire worldview shattered.

You could… do that?

Turn extermination into a teaching module?

What kind of divine logic was this?!

And yet… why did it sound… so right?

Yes! If the Ascension Group truly survived this storm—and even profited from it—then their methods and strength would be worth far more than spirit stones!

If he could learn even a fraction of that, wouldn’t the Falling Sunset Sect rise to glory?

In that instant, the way Sun Desheng looked at Chu Feng completely changed.

He no longer looked at a potential business partner—but at a godlike figure to be worshiped!

“Worth it! Totally worth it!”

Sun Desheng jumped up in excitement, knocking over his teacup in the process.

“President Chu! You’re absolutely right! My perspective was too small—short-sighted and ignorant!”

“This isn’t a crisis—it’s a grand opportunity bestowed from the heavens!”

“I understand! I finally understand!”

Watching the thoroughly “enlightened” Sun Desheng, Chu Feng smiled with satisfaction.

Excellent. The self-cultivation of a proper “client” was showing results.

He turned to Wu Hao and instructed,

“Wu Hao, take Sect Master Sun to complete the ‘VIP Franchise Procedures.’ Remember, from this day forward, all franchise plans and pricing of the Ascension Group—will be doubled.”

“Yes, President!”

Wu Hao suppressed his laughter and gestured politely to Sun Desheng.

Sun Desheng, far from hesitating, looked honored—afraid that Chu Feng might change his mind—and quickly pulled out a heavy pouch from his storage bag. It contained the Falling Sunset Sect’s entire fortune for the next fifty years.

“President Chu! This is but a token of our Falling Sunset Sect’s sincerity! Please accept it! From today onward, our sect shall serve the Group faithfully—unto death if necessary!”

Chu Feng patted his shoulder and spoke earnestly,

“Sect Master Sun, remember—we are partners. Go now, and witness the dawn of a new era.”

After sending off the ecstatic Sun Desheng, the smile on Chu Feng’s face slowly faded.

He picked up the dark-golden invitation from the Thousand Illusions Pavilion and brought it to his nose. The strange fragrance made his spirit stir.

“Yao Yue… business with the Immortal Realm…”

He murmured to himself, a sharp light flickering in his eyes.

“Seems this ‘press conference’ will be even livelier than I expected.”

Source: Webnovel.com, updated by NovelKeep