Chapter 139: Chapter 113: Breaking with Tradition Again? (Part 2)

…

Lu’s Clinic.

Outside the clinic, the large crowd blocked the shops on either side. Fortunately, one was a KTV, operating from afternoon to night, and the other a dry cleaner, requiring only clothes, not people. Otherwise, with so many people blocking the entrance, the shop owners would be cursing.

However, these two didn’t mind, but that didn’t mean other shops didn’t have opinions, like Benefit People Pharmacy, about ninety meters from Lu Jiu.

After months of poor earnings, the owner was quite displeased with the adjacent Traditional Chinese Medicine Clinic. If things continued, all the elderly passing by would be healed by Lu Jiu and go straight there when sick, leaving no demand for his medicines.

To make up for losses without offending Lu Jiu, he finally thought of a way to boost performance.

Advertise!

Though new media is rising, and traditional media is declining, who are their target customers?

The middle-aged and young who are adept with smartphones?

Wrong!

It’s the elderly with some spare money, still fearful of death.

And they are the main audience for traditional media.

Twenty years ago, a county-level TV station could earn tens of millions a year from fake medicine ads. Today, although the state has strictly regulated drug advertisements, there are always ways around policies if you pay the industry and commerce department; they will still air.

Though advertising on TV is old-fashioned, they could recover the ad cost by tricking a few elderly couples and might even profit more.

…

“My knee used to be so painful, but ever since I used this bone pain reliefer, my knee recovered in no time. Thanks to Bone No Pain, thanks to Benefit People Pharmacy for healing my knee…”

Outside Benefit People Pharmacy, a petite, dark-skinned old man held two boxes of medicine, facing a cameraman.

Once the old man finished, the cameraman immediately shifted the lens to a person standing on the other side, an elder in a blue gown, appearing prosperous and with shiny black hair.

Seeing the lens, the elder skillfully flashed a confident smile, then began speaking.

“The human body has twelve meridians, the Five Viscera and Six Bowels… Where there’s flow, there’s no pain. Pain comes from obstruction… The kidney governs bones, the liver governs tendons. As the saying goes, break the bones and the tendons connect. Treat bones without treating tendons, bone disease can never heal. Bone No Pain specializes in bone disease, effective in one dose, cured in three. Bone No Pain, a special drug, everyone says it’s good after taking it.”

…

“Hey, look over there, they’re filming an ad.”

“Heh, quite the setup.”

“Starting to do things against our ancestors’ decisions again?”

“Do people believe this stuff?”

“They do. There’s an old lady from the village next to my mom’s who spent her hard-earned retirement savings after seeing an ad for something called Hundred Pass Pill, buying thousands of dollars’ worth.”

“Crazy, right? Buying so much just from seeing an ad?”

“Who knows? Though in the village, elderly spent less; retired elders in urban units bought more.”

“Why? It’s obviously fake medicine.”

“We weren’t the targets for the scam, so we can see through it. Like telecom fraud before, they set traps you’re not prepared for.”

“Where will they air these ads?”

“On TV stations. As a kid, I saw these running on loops every afternoon, same scam: use Jianghan dialect, hire some old folks, bring in an expert for some jargon; each box costs three to four hundred.”

“Isn’t this illegal?”

“Pay up, and it’s not.”

“Shady, really shady!”

“…”

Inside the clinic, Lu Jiu was treating a patient with tonsillitis.

Tonsillitis is generally treated with antibiotics, and only when the tonsils are overly enlarged affecting breathing, or recurrently inflamed, is surgery considered.

Many people suffering long-term tonsillitis are advised to have them removed early to avoid complications like nephritis or rheumatism.

Hospitals understand that tonsils are immune organs, acknowledging their usefulness. But post-removal, patients typically experience no significant side effects, merely some throat pain during meals for four to five days, stabilizing in a week, with most people experiencing no discomfort thereafter. Thus, this condition, like appendicitis, rarely falls into the hands of Traditional Chinese Medicine.

Yet, with Lu Jiu gaining fame, the diversity and peculiarity of his patient cases increased.

“Open your mouth…” Lu Jiu instructed.

The girl obediently complied, audibly ah-ed, revealing her throat with grape-sized, inflamed tonsils.

Lu Jiu swiftly, directly pierced both tonsils with two needles, instantly causing blood to spurt as the girl bent over, tilting her head down, allowing it to flow into the trash bin.

Immediately after, Lu Jiu grasped her right hand, single-needling the Lieque point, withdrew upon achieving Qi, then repeated on the left hand.

Once completing Lieque, Lu Jiu crouched, needling her bilateral ankles’ Zhaohai points.

Combining Lieque and Zhaohai treats all throat diseases, including tonsillitis.

Crucially, needling these points eliminates pain more quickly than any anti-inflammatory drug.

Of course, you must accurately needle the points and guide the Qi precisely.

“Here, wipe off.” Lu Jiu handed tissues to the girl.

“Dr. Lu, is… is this alright?” The girl’s mother nervously caressed her daughter’s back.

Lu Jiu replied, “It’s fine. That blood was useless, releasing it is beneficial. Try swallowing, see if it still hurts.”

Upon hearing, the girl cautiously moved her throat after wiping away the blood.

Surprisingly?

The knife-like pain vanished, leaving only a slight pain, much improved from before.

“Much better,” the girl remarked.

Hearing her daughter’s normal voice, the mother beamed joyfully.

Lu Jiu advised, “When you’re home, cook an egg with Prunella vulgaris for her, boil two bowls of water down to one, eat the egg and drink the soup. This way, her tonsils won’t inflame again.”

The girl’s mother thanked him cheerfully, “Thank you, thank you Dr. Lu.”

Lu Jiu waved, “You’re welcome. Scan the code to pay, next please.”

Feng Yuan slowly approached, scrutinizing Lu Jiu attentively.

His gaze carried a new depth.

Treating tonsillitis with acupuncture for instant pain relief, without prescribing any medicine, just using a folk remedy like cooking eggs with Prunella vulgaris to cure tonsillitis.

This completely overturned his understanding of tonsillitis, prompting doubt, yet Lu Jiu’s confident demeanor seemed to radiate exceptional self-assurance in his methods.

But a remedy like boiled eggs with Prunella vulgaris, sounded like a rural quack’s counsel, how could it effectively treat tonsillitis?

What’s the medicinal logic? What’s its pharmacology? Is there an effective component in Prunella vulgaris to treat tonsillitis, or is it in the egg?

Bewildered.

Utterly bewildered!

“Take a seat, what’s your name?”

…

Source: Webnovel.com, updated by NovelKeep