Chapter 282: Chapter 20: The Disabled Tycoon’s Ex-Wife Refuses to Be a Scapegoat (20)

The male host complied and frequently changed the lipstick color during the next few hours of the live stream.

Soon, viewers noticed the change in lip color and kept asking about the lipstick shade in the comments below.

Without further instructions from Jiang Lai, the host did not respond to the lipstick inquiries but continued singing and chatting.

Once comments asking about the lipstick shade flooded in, the host then took out the lipsticks he had just tested and started introducing them one by one on camera.

He was well-prepared, and when introducing the lipsticks, the host appeared entirely at ease.

This originally lesser-known domestic brand of lipstick, once demonstrated and worn by the host, saw its online sales significantly increase, outperforming some celebrity-endorsed products.

Soon, the brand approached the host and, upon discovering the company behind his contract, eagerly expressed interest in having the host continue showcasing lipsticks during live streams.

Jiang Lai instructed his secretary to handle the negotiations.

The secretary presented an idea.

“Not only can we help you advertise, but we can also assist with sales. If you agree to provide exclusive live stream benefits, we can sell them for free, without any charge for the first three thousand units. We’ll take a fifteen percent commission on sales exceeding that. How does that sound?”

The brand readily agreed.

“This idea is quite novel, but how will you sell lipsticks on the live streaming platform? By posting our sales link in the comments section?”

“No need to worry, our company has its own methods.”

It wasn’t a difficult task to add a clickable shopping link in the live stream interface. Once everything was ready, at 7 p.m. that evening, when the live stream started, the host began with a singing performance. As soon as viewers in the comments asked about the lipstick color again, he immediately showcased the brand’s lipsticks prominently and started demonstrating them one by one.

Due to his strong expertise and feminine elegance, he didn’t appear odd putting on lipstick; instead, it heightened viewers’ desire to buy.

After the demonstration, many people were discussing the brand and how to purchase the shades just tried by the host. The host shouted out:

“I know many of you ladies like the shade on the host’s lips and some of you are asking how to buy it. You’re in luck today, just at the right time for our live stream giveaway. Click the link at the bottom right of the host’s screen to purchase the exact shade. And for any purchase made through our live stream, listen clearly: buy one lipstick and get two sample lipsticks for free! Buy one, get two samples free! The more you buy, the more you get, until sold out!”

As soon as he finished speaking, the back-end staff watched as one thousand units went out of stock almost instantly!

Many didn’t manage to grab one and were frantically spamming the live stream, complaining and urging that they didn’t get one.

The host was also surprised; no one anticipated such great results from the first live stream sales attempt!

The backstage crew was at a bit of a loss.

“What should we do now? A thousand units are far from enough. How can we restock?”

At this moment, a newly arranged tech team quickly updated the sales page, and the host coordinated to shout out:

“Alright ladies, another two thousand units have just been stocked! For those who missed out earlier, hurry and place your orders now. If you managed to snag such a good deal, don’t forget to tell your friends. The offer is genuine and won’t be repeated! Ladies, get shopping!”

“Another two thousand units gone!!”

“Another two thousand are gone. Everyone clearly sees the quality of good products. Are there any left? Many of our live stream viewers haven’t gotten their deals yet. Are there none left?”

In front of the camera, Jiang Lai watched the articulate, highly capable male host with satisfaction.

Truly worthy of being a future e-commerce sales leader — achieving such rapid responses and precisely capturing consumers’ desires on day one, far better than any celebrity endorsement.

In just a short three-hour live stream, more than forty thousand lipsticks were sold!

Moreover, the refund rate was extremely low, and the live stream’s popularity continued to rise.

As the first in the live streaming industry to sell products in a live stream, many curious viewers came to watch. They discovered that the products sold were indeed much cheaper than their own online purchases. The links were snatched up almost immediately when released, coupled with the host’s enthusiastic introductions and demonstrations. At first just curious viewers, they found themselves joining the rush to buy.

Seeing the opportunity, Jiang Lai invested considerably in building an after-sales team, ensuring smooth post-sale processes while raising the live stream’s profile.

Additionally, Jiang Lai arranged for many new talents to learn alongside the host, creating a series of four highly popular sales-oriented hosts.

Since signing a five-year contract from the start, these hosts dared not entertain other thoughts once they gained popularity. However, Jiang Lai’s agreeable terms ensured the entire media company committed to cultivating new popular online celebrities. Fast returns on the initial investments led to a rapidly climbing company valuation, quickly becoming one of the most valuable media network companies in the industry.

Meanwhile, Jiang Ruantian, who had been confined to a closed training camp, secured the center position debut opportunity after three rounds of competition.

There was still some time before the program broadcast, but clips released by the production team had already garnered Jiang Ruantian a fanbase. Ultimately, with a song “Love Idol,” she won forty-five percent of the audience’s support during the third-round voting.

In his office, Jiang Lai listened to the sweet voice in his ears, and closed his eyes contentedly.

“I have to admit, Jiang Ruantian does indeed sing well.”

“If a female lead didn’t have some standout skills, what would she be worth?”

Jiang Lai nodded, preparing to continue listening to the music, when Bai Qiao’s manager called.

“The agreed-upon resources got snatched? Who took them?”

“I heard it’s a debut participant from a variety show, and my sources suggest it’s your sister.”

Even the manager found it worrisome.

If it were someone else, it might be fine. But the one snatching resources was President Jiang’s sister. As soon as the film crew found out it was a member of the Jiang Family, they didn’t hesitate to cancel Bai Qiao’s role. Calling Jiang Lai now was more out of due diligence than hope.

Source: Webnovel.com, updated by NovelKeep