Chapter 213: Consumed Aesthetics, Aesthetic Consumption

“Hello, lady and gentleman, what kind of watch would you like to choose?”

The Hermès saleswoman had a pair of sharp eyes. She instantly selected Wang Yan and Lin Weiwei from the customers who were strolling around. She was extremely enthusiastic.

There was a misunderstanding here — many people thought that the sales attitude of luxury brands was very good. They were polite, neither servile nor overbearing. They treated all customers equally.

No!

That is not the case at all.

Whether in China or abroad, in more than 95% of luxury stores, sales were only targeted on some rich customers.

To be able to be polite to ordinary customers, not servile and not overbearing, is a very few outstanding personal qualities of the sale.

The truth was — most of the time, sales were just to maintain basic courtesy to ordinary customers, and then extremely passionate to rich people.

They received hundreds of customers a day, and it was unrealistic and impossible for them to be friendly to everyone.

Therefore, only a few people could enjoy the best service and the warmest smile.

There were two kinds of minority groups —

One was famous people, and the other was rich people.

With President Wang’s temperament, he was a minority wherever he went.

One, two, three, four, he pointed out the four watches. Wang Yan and Lin Weiwei came to the reception area and sat down steadily, waiting to touch the watches.

The four watches that amazed Wang Yan at first glance had a huge price range.

The first one was called the Dans Un Jardin Anglais It had a blue band and was made of crocodile leather. There were no numbers on the dial. It was an entire garden with a patch of snow trees inside.

It should be a snow tree in winter, right?

Wang Yan was not sure, but the watch looked too beautiful.

The second one was called the Red Mythiques Phoenix Coloriages, and it had a red crocodile leather strap. The dial also didn’t have numbers, and the Phoenix pattern on the mother of pearl plate was also beautiful.

The third one was called the L’Heure De La Lune, and it had a black leather strap and dial. There were two full moons, one up and one down, and they were covered by a date plate and a time plate.

Was it a partial lunar eclipse?

All in all, it was very calm and low-key, but its design was quite stylish.

The last piece was called the Arceau. According to the saleswoman, it was the most outstanding series from Hermès.

The one that Wang Yan had his eyes on was a 13-year-old model. It was called AR8.97A. 435. It had the deepest hue in the whole series and had an elegant and mysterious temperament.

Out of the four watches, none of them was a classic Hermès model with a big “H”.

President Wang’s aesthetic interest was very high now, and he was very resistant to wearing a bunch of large logos on his body.

If an individual could recognize something that was not a basic model on his body, that was because he had good taste.

All kinds of large logos were piled on his body, and anyone could recognize more than half of them. He exclaimed, “Wow, that sheep is so fat!”!

Is he stupid? !

Spending money to make people feel rich, instead of being ridiculed, is a great knowledge.

Wang Yan was studying hard.

So, when sale launched the great deception, Wang Yan smiled and didn’t say anything. He only picked a few useful points to listen to.

What was the most useful?

Of course, the selling price.

L’Heure De La Lune was the most expensive, selling for 390,000 yuan.

Red Mythiques Phoenix was next, selling for 260,000 yuan.

Arceau was third, selling for 210,000 yuan.

Dans Un Jardin Anglais was the cheapest, selling for 180,000 yuan.

Then Wang Yan knew why the Shadow Arceau was not easy to sell. A fashion watch made by a non-professional watchmaker was selling for 390,000 yuan. What kind of sucker would buy it?

After muttering to himself, Wang Yan was stunned to find that he had been tricked…

Wasn’t he a classic sucker?

As long as it looked good on him, he wouldn’t care about the cost-effectiveness ratio at all, right?

It was only a matter of two days, what kind of professional was he talking about? !

Of course, he had to consider the basic quality. If he had to return the watch to the factory to repair it after wearing it for a few days, then it would be nonsense.

He turned around and asked Pingzhi, “Hey, how’s the Hermès’ clockwork?”

Lin Weiwei was immediately dumbfounded by his question.

“Ah? ! I only care about your clothes, what the hell are you talking about? !”

Alright, a typical woman’s thought, asking you is superfluous!

The saleswoman immediately wanted to open her mouth, but Wang Yan waved his hand and took out his phone.

He just needed to call the same guy he reached out when he bought the Cartier last time.

The parallel goods Chi Haomiao couldn’t do anything else, but he knew all the famous watches like the back of his hand.

“Brother Chi, I’ll have to trouble you again.”, Wang Yan went straight to the point.

The parallel goods complained half-truthfully, “Brother, isn’t it too polite to talk about trouble? But when you have time, come out for a gathering. It’s for real.”

Wang Yan smiled and calmly replied, “I’ve been studying in the south recently, so I’m quite busy. But I should be free on the eleventh. When the time comes, I’ll treat you and brother Kuan Mian to a drink. Let’s have a good chat.”

Chi Haomiao was happy. It was good that they were friends.

“That’s enough, Young Master Wang. If you have something to say, just say it!”

“I’ll ask Hermès male watch…”

“Sh*t!”

Before Wang Yan could finish his sentence, the parallel good cut him off in surprise.

“God, you’re really something… Why do you always go to those showy things when you buy things? Why can’t you do something with that money?”

Wang Yan clicked his tongue. “Very showy?”

“F*cking showy! The lowest end of the watch chain isn’t even as f*cking good as the Cartier you bought last time!”

“But it looks good.”

Wang Yan’s indifferent reply made Chi Haomiao’s balls ache.

“Brother, you’re my brother. Hermès watch is really not worth that price! Once you buy it, it’s immediately discounted by 30%. After a year, there’s only one-tenth left…”

Wang Yan wanted to laugh.

You people who were professional in the watch trade, how can you always think from a practical point of view?

You’re not wrong either. After all, it’s not easy for you to earn some money.

But the problem is, it’s easy for me to earn money!

It’s not tiring to breathe, and I can get the most expensive one in two days. As long as it looks good, that’s enough!

A piece of Hermès is thrown on the street for you to pick up for free. Will you bend down? !

You will?

Then shut up.

…

“Brother Chi, I only care about one thing: quality. Will it cause problems if I wear it?”

CEO Wang’s voice was still calm and had a hint of a smile. Chi Haomiao immediately calmed down.

On the other end of the phone was a legendary mining province tycoon.

Who knows, he might spend 300,000 to 400,000 just like me spending 3000 to 4000…

Then what was there to persuade?

They were not even on the same level when considering the problem!

After thinking it through, Chi Haomiao’s heart was so sour that it was about to explode, but his attitude was instead more enthusiastic.

“Alright, since you really like it, then I won’t say any more nonsense.”

“In terms of quality, there are actually different models.”

“In the first few years, Hermès injected capital into a high-end machine core factory called Vaucher. That factory is very impressive, providing machine cores for Parma Johnny, Richard Mill, and Kunlun.”

“So you can take a look at the machine tool configuration. If it starts with the letter H, then it’s a high-end core. There’s no problem with the quality

“If it’s quartz or ETA… Hey, what am I thinking? You’ll definitely buy watches from 100,000. They’re all high-end machine cores.

“Anyway, let’s not talk about the cost-performance ratio. Under normal circumstances, it won’t be any issues. You can buy them.”

Done.

That was what Wang Yan wanted to hear.

The quality was good, the timing was accurate, and the rest was good-looking.

It was originally bought to be used as a fashion logo and to suit his clothes. But was there any difference between it and the Xiaomi wristband?

…

Uh, if Hermès watches was compared to the Xiaomi wristband, then there was still some difference.

That thing was really ugly and useless. It was even worse than tying a girl’s hair tie.

At least it could help a girl do her hair, right?

…

After hanging up the phone, Wang Yan put down his worries and began to consider the issue of look of the watches.

It was useless to just look at it. Once you put it on, you would know.

There were four types of watches. Each dial had its own size, but those were not problems.

The real problem was the lugs of the watch.

Three of them were ring-shaped dial hoops and half-ring-shaped lugs. The front looked very beautiful, but the sides were not durable to be watch at.

For a fashion watch like this, Wang Yan felt that it was better to be a little more angular.

Thus, there was only one option left — the Dans Un Jardin Anglais.

It was 180,000 yuan, the cheapest one.

Alright, since it was less than a day’s salary, Wang Yan did not bother to weigh the pros and cons and stood up directly.

“Place the order, this one.”

Sale smiled brightly and immediately started to busy herself.

“Sir, recently, Hermès has had some activities. The discounts and points are…”

Blah, blah, blah, they didn’t stop.

No matter how well Hermès sold its clothes and bags, it had nothing to do with the watches.

The sales of high-end watches were low, and Hermès was like a little brother among them. It was very uncompetitive and very difficult to sell one.

But on the other hand, difficult to sell meant a high commission.

How high was it?

It was second only to the house sales.

Sales really wished that they could meet such generous customers every day.

When the sales went to write the order, Wang Yan strolled around again and picked up a set of autumn clothes.

Autumn in Star City was very comfortable. The days were not so hot, the nights were not so cold, the humidity was suitable, and the autumn air was cool.

Unfortunately, it was too short.

So autumn clothes did not need to be prepared. A few sets were enough.

After spending the money, sale suddenly asked Wang Yan for contact information.

“Sir, because of your consumption quota, you already have a place to buy Birkin or Kelly bags. However, you will have to wait in line for a while. Are you interested?”

“I’m not interested… uh, wait.”

Wang Yan was about to refuse when he suddenly remembered something.

After receiving such a big gift from Lin Weiwei, Wang Yan had always wanted to give her a gift in return. However, firstly, it was not easy to choose. Secondly, there was no chance in Star City, so he had been shelving it.

Now that there was an opportunity, why not buy a Hermès backpack for her?

Yes, there was a square, milky-white, stupid bag that felt especially suitable for plain clothes.

It was like shouting out loud when playing mahjong: white board!

Sure, it was flop!

After sneakily laughing, Wang Yan changed his words and asked sale, “How long will the queue take exactly?”

The sales replied, “Based on the current list, it will take about three to five months.”

Tsk Tsk, so much hassle…

Wang Yan had no right or intention to question the other party’s brand strategy. He just asked again, “Is that a pre-ordered bag?”

“Unfortunately, it’s not.”

Sale shook his head. “It’s just a slot for pre-ordered. We will inform you when the next batch of bags arrives at the shop. Then, you can choose from them. Basically, whichever bag you get will be the one you get.”

Wang Yan was completely shocked. He turned to look at Lin Weiwei. “Is it that crazy?”

Lin Weiwei sighed and nodded. “It is indeed that crazy. Those two series of bags, each of them is a unique handmade one… do you still remember the boy downstairs who made handmade chocolate?”

“Yes, Qi Heng.”

Wang Yan nodded and accurately said the name of the pastry chef whom he had only met once.

Lin Weiwei raised both her hands, her left hand was lowered to her waist, and her right hand was high up to her chest, explaining to Wang Yan.

“That person is from INBP academy, a pastry chef. His rank is here on my left hand.”

“And the position on my right hand represents Ferrandi, the strongest and most powerful.”

“Ferrandi Academy’s three Ace courses are dessert, French cuisine, and handmade leather goods making. And every student who applies for handmade leather goods, their biggest dream is to become a craftsman of Hermès bags.”

“To realize this dream, it will take at least a decade or even decades of hard work

“Up until now, Hermès is the only luxury brand that still insists on not using industrial production. So you understand why the two BK bags are so expensive and difficult to buy, right?”

Wang Yan nodded. “It’s respectable to insist on tradition.”

Regardless of whether that thing was really worth that much money or how much hype there was in it, the craftsmanship was commendable.

The Japanese artisan’s spirit was an exception, one fake after another.

Sale was completely stunned by the show. She sincerely praised, “Madam, you really know a lot. For things like school, I as a trained salesperson, don’t even know.”

Lin Weiwei smiled and did not say anything.

Well, Peizheng really liked that thing.

There was nothing to say. Just line up!

Wang Yan took the form and began to fill in the information.

As he filled it out, he instructed, “You must inform me two days in advance of the arrival of the goods.”

“Okay, okay, sir, don’t worry!”

Lin Weiwei still did not realize that the bag was actually arranged for her.

She gloated at Wang Yan. “Stupid Wang, be mentally prepared. The shop will give you a lot of groceries when the time comes…”

What was that?

Wang Yan did not quite understand and looked at sale in confusion.

The saleswoman smiled awkwardly and stammered, “It’s depend on which model… if it’s a high-level bag, it still needed to be purchased for the support…”

“Hehe, what a fancy way to say that.”

Lin Weiwei couldn’t help but laugh, then motioned for Wang Yan to turn his head to look at the next door.

“Watch department, clothing department, jewelry department, home department, silk scarf department, leather goods department… Wang Wang, guess which department is the worst?”

Wang Yan turned his head to look at the messy handicrafts in the shop and immediately understood.

Tea cans, gift boxes, silver cups, crystal goblets, blankets, bath towels, beach towels…

All of the above were normal. The truly weird ones were the mini saddle, USB flash drive, diamond-inlaid old-fashioned padlock, Shoehorn, and pebble clip!

Alright, as long as you guys are happy.

As for the pebble clip that really held a pebble…

Wang Yan went to take a look and found that it was actually a hand-stitched elastic belt cover that could be carried.

In other words… It could clip anything!

Wow, it’s really useful..

Very good, good, it’s worth buying.

Tycoon Wang was actually very indifferent to the hidden rules of the distribution of goods.

Three months later, the new villa should be able to accommodate people. No matter what, he had to buy household decorations. When the time came, he could just go through the goods and choose what he could use to buy!

The godly tycoon needed to use the details to fit his style. As long as the things were good-looking, it wouldn’t be a problem for them to be a little more expensive.

There were many people who were rich and capricious. In the field of luxury consumption, what really determined their level was never the cost-effectiveness ratio, but rather the aesthetics.

“Let’s go, to the next target.”

After calling out to Lin Weiwei, Wang Yan picked up the shopping bag and left.

When he went out, he turned right. He didn’t even walk out for 50 meters. He had arrived.

Source: Webnovel.com, updated by NovelKeep