Chapter 121: Chapter 118: The Scumbag Chose to Go Hard

Li Yueling’s words piqued the curiosity of many viewers in the livestream about her new song, “Must Love.” Many of them even expressed their support:

“Gotta support you! Just for reporting those suggestive streamers, I’m definitely on your side.”

“I’ll definitely support you.”

“You have my support.”

“…”

A wide smile spread across Li Yueling’s face as she read the comments, making her look forward to her song’s release even more.

She didn’t livestream for very long. Frankly, she wasn’t very good at it. She lacked an influencer’s knack for finding topics to talk about, and the stream grew a bit dull as time went on. So, after singing two of her previously released songs, she ended the broadcast.

Her sister, who was acting as her manager, immediately said, “The company says our promotional livestream was a huge success. They’re going to contact Tiao Yin and ride this momentum to create another wave of hype for ’Must Love’ and make it a trending topic.”

“Got it.” Li Yueling nodded, her smile widening.

Now that she had gained so much popularity by stepping on Second-Life Star, if they created another trending topic to promote “Must Love,” she could ride the wave and release the song tomorrow.

The song would be a bombshell the moment it was released.

「Tiao Yin.」

Han Shangyou had been watching Li Yueling’s livestream. To be honest, her stream’s popularity couldn’t compare to top-tier influencers, and the quality of the broadcast itself wasn’t very good.

However, she was just a second-tier celebrity, so this was already quite impressive.

Overall, the results were very good.

Next, all they had to do was wait for her to release “Must Love.”

At that point, regardless of whether the song did well or poorly, it would be good publicity for Tiao Yin because they could easily control the narrative.

If it did well, the story would be that promotion on the Tiao Yin platform could achieve such great results.

If it did poorly, the story would be that even such a terrible song could generate so much buzz through promotion on Tiao Yin, proving just how massive the platform’s traffic was.

In that case, wouldn’t other celebrities wanting to hold events or promote movies and TV shows rush to Tiao Yin?

Just then, his assistant by his side said, “President Han, Li Yueling’s company has contacted us. They want to create a trending topic for her song ’Must Love’.”

Han Shangyou smiled and said, “Agree to it. With this much buzz, it’ll be easy for ’Must Love’ to become a trending topic.”

…

At Second-Life Star, Sister Hong and Chen Jincheng had been following the situation. So, right after Li Yueling ended her stream, Sister Hong immediately asked Chen Jincheng, “Boss, now that they’ve built up this much momentum, their song is bound to blow up. Is your song ready?”

To be honest, she was also somewhat looking forward to the boss’s plan of going head-to-head with them with another song.

After all, no matter how Li Yueling built her hype, one had to admit that she’d gained all this popularity by stepping on Second-Life Star.

Therefore, Second-Life Star was an indispensable part of this wave of popularity.

As long as news got out that they were also releasing a song, all the hype the other side had built could also become Second-Life Star’s hype, allowing their song to receive the same level of attention as the other.

Even better, if their song was better than hers, all the hype her side had built would essentially be paving the way for Second-Life Star.

“It’s ready,” Chen Jincheng said with a smile. “I had Xiaobai memorize the lyrics last night. We just need to go to the bar this afternoon to record it.”

Sister Hong turned to look at Jiang Xiaobai.

The girl nodded. “I’ve memorized them. And the lyrics the boss wrote are really good!”

Sister Hong nodded, then turned to Chen Jincheng and asked, “Boss, what’s this song called? What genre is it?”

“’Can’t Help Falling in Love,’ it’s a sweet song,” Chen Jincheng said with a smile.

“???” Hearing this, Sister Hong couldn’t help but exclaim, “Boss, are you doing this on purpose?”

’What the hell? Theirs is a sweet song, and yours is a sweet song. Theirs is “Must Love,” and you come up with “Can’t Help Falling in Love”?’

“Uh, not really,” Chen Jincheng said, shaking his head.

’It can only be called a coincidence.’

’After all, this song was from another world, and he had only just heard the title of Li Yueling’s “Must Love” a moment ago.’

“No, you’re definitely doing this on purpose,” Sister Hong said at once. “You heard Li Yueling was releasing ’Must Love,’ got pissed off about how she belittled Xiaobai, and wrote ’Can’t Help Falling in Love’ on the spot for Xiaobai to go up against her.”

“Of course, this only works if you’re very confident in your song, Boss. If so, we can have Yijin and the other clip accounts spread this story, and it’s bound to become another trending topic. And if your song is better than hers, the results will be explosive.”

“Your previous two songs already gave you a bit of a ’genius’ persona. This time, let’s just solidify the ’scumbag genius’ persona. Show everyone that even though you’re a scumbag, you’ll still fly into a rage for a beautiful woman.”

“Don’t you have very few female fans? I bet you’ll gain a lot more after this.”

’Chen Jincheng naturally understood Sister Hong’s meaning. When it came to publicity and hype, you went for the exaggerated angle. By deliberately fanning the flames and making the rivalry this intense, the winner would naturally reap massive benefits when it all blew up.’

So, he nodded and said, “Sister Hong, let’s do it your way!”

“Okay, I got it.” Sister Hong understood. The boss was very confident in the song he had written.

In that case, she would naturally do as she was told.

Just before noon, Tiao Yin’s trending list changed. A new topic had appeared: Li Yueling’s unreleased song, “Must Love.”

This made her song a hit before it was even released.

Li Yueling was naturally thrilled to see the Tiao Yin trending list. Now, her song “Must Love” was poised for a successful launch.

But just then, her sister suddenly came over to report, “That Chen Jincheng from Second-Life Star posted a video saying he’s going live at noon to talk about sweet songs.”

“What?” Li Yueling was taken aback.

’She was the one about to release a sweet song right now. He was clearly targeting her.’

’But so what? Given the current situation, there was nothing he could do to stop her, even if he was bitter about it. Her song would be uploaded on schedule tomorrow and become an instant hit. When that happened, all he could do was watch in frustrated silence, no matter how much he hated it.’

Indeed, Chen Jincheng’s team had posted a livestream announcement video. Since the goal was to make things more explosive, a bit of pre-emptive hype was essential.

His move was naturally noticed by Tiao Yin. After all, Tiao Yin was closely monitoring all news related to Li Yueling, intending to use her as an example for other celebrities.

Han Shangyou’s assistant reported the matter to him immediately.

He was extremely curious. “What’s Chen Jincheng trying to pull this time?”

’In this whole affair, Li Yueling was stepping on Second-Life Star, but their platform had tacitly allowed it. They needed Li Yueling, so Second-Life Star just had to take the hit.’

’The key was that, under these circumstances, Second-Life Star couldn’t do anything but let Li Yueling use them as a stepping stone for hype.’

’Chen Jincheng was clearly trying to stir up trouble.’

Suddenly, a thought occurred to him—a possibility. But he quickly shook his head. ’No, that can’t be, can it?’

He remembered that Chen Jincheng had written two songs before: “Trajectory” and “Girl.”

’If his suspicion was correct, then this Chen Jincheng was just too hardcore.’

’They had already built up so much hype for “Must Love.” Where was this guy getting his confidence?’

Online, with Chen Jincheng’s livestream announcement video going up, and Li Yueling’s own hype campaign in full swing, news of the development spread quickly.

Li Yueling’s side had just promoted her sweet song “Must Love,” and now Chen Jincheng’s side was going live to talk about sweet songs. No one would believe he wasn’t targeting her.

After all, Li Yueling had just reported Second-Life Star.

This made countless people start looking forward to how things would develop. They even got their watermelons and sunflower seeds ready, preparing to be proper onlookers.

Finally, to the eager anticipation of the drama-loving crowd, Chen Jincheng started his livestream.

Source: Webnovel.com, updated by NovelKeep