Chapter 58: Chapter 58: The Meeting and the Market Strategy

It was past noon when Seraphina Cole arrived. Ethan Caldwell and Julian Sterling proceeded to the guest meeting room to receive the delegation from Iris Visuals. Although it was said they were walking, the entire journey from Ethan Caldwell’s office to the reception room involved him supporting Julian Sterling. Only when they stood before the guests did Julian grit his teeth and offer a greeting.

When they sat down, Ethan Caldwell even secretly stuffed a cushion behind Julian’s back.

Seraphina Cole was quite surprised to see Julian Sterling, but she said nothing, merely offering an introduction: “This is the Vice President of Iris Visuals , who concurrently holds the position of Director of Operations and Development, Lance Bishop.”

Lance Bishop appeared to be getting on in years, likely in his forties. He had a somewhat stout figure that gave him a very genial appearance, and his hair was combed in a style typical of middle-aged men, a trait reflected in his demeanor as well. After Seraphina Cole finished the introduction, he hurriedly extended his hand to shake hands with Ethan Caldwell: “I have heard of President Caldwell’s reputation for a long time; only today have I had the opportunity to meet you.”

“Vice President Bishop, you flatter me.” Ethan Caldwell replied with a smile: “I have long heard that the Director of Operations and Development at Iris Visuals is a capable individual who constantly proposes new categories. It is a pleasure to finally meet you, sir.”

Hearing this, Lance Bishop laughed heartily. He was getting older and had worked at Iris Visuals since it was a tiny company. Although his name was not famous in the industry, the development department of Iris Visuals was respected by many. For a company purely focused on art to reach its current status, its managers were undoubtedly excellent individuals.

After exchanging a few pleasantries, Ethan Caldwell gestured toward Julian Sterling: “This is Assistant Sterling, my special assistant. In the future, he will be in charge of this entire project.”

Julian Sterling cooperated by greeting the two of them. Seraphina Cole said nothing upon hearing Ethan Caldwell’s introduction, but Lance Bishop narrowed his eyes.

In truth, Lance Bishop did not recognize Julian Sterling. Although the Sterling family had held a recognition banquet and released press articles when they took him back – essentially playing the role of benevolent parents who loved and spoiled their lost child – in reality, they had wished they could hide Julian Sterling away. Therefore, despite the banquet and the news, Julian Sterling’s face had been obscured, and the “Julian Sterling” of that time had rarely shown his face in upper-class circles.

Moreover, Julian Sterling’s current aura was completely different from before. The Sterling family usually paid him no mind, so they wouldn’t recognize him. If those who had once mocked and ridiculed Julian Sterling were to look at his current appearance, they would certainly be startled; even after a short while, they would find it hard to identify the person before them as the sullen country boy of the Sterling family.

The main reason Lance Bishop narrowed his eyes was that he was pondering just how capable this young man could be. He knew very well that the project Seraphina Cole wanted to launch this time was by no means small; that was why he had come personally to talk. If the General Director had not been on a business trip abroad, he feared the man would have come in person today. After all, Ethan Caldwell’s status was not low.

But according to what Ethan had just said, this entire project would be handled by the green-looking young man before him.

Naturally, both Ethan Caldwell and Julian Sterling noticed his hesitation. Ethan Caldwell just smiled and said nothing. Since Julian Sterling had said he wanted to embrace everything related to this piece of land, Ethan would not interfere, including handling issues like this. If Julian wanted to step into the business world, he had to temper himself extensively and possess the ability to convince others.

Julian Sterling understood this, so he harbored no dissatisfaction toward Lance Bishop.

The two sides chatted for a while longer before finally moving on to the main topic.

“I heard Seraphina say that Mr. Caldwell wants to open a laboratory on that piece of land in the suburbs, with a development direction related to engineering technology?” Lance Bishop went straight to the point. In truth, he did not understand what this had to do with Iris Visuals; neither the land nor the technology seemed relevant to their company. However, Seraphina Cole was adamant that this cooperation would only be profitable and not a loss, and since the Chairman also signaled his support, Lance could only tag along.

Ethan Caldwell smiled and glanced at Julian Sterling. The young man immediately straightened up and spoke skillfully: “That iscorrect. The Caldwell Empire does indeed intend to deploy a new project recently.” After speaking, Julian Sterling opened his laptop and presented a data table for Lance Bishop to see: “I wonder how Vice President Bishop feels about the current domestic gaming market?”

Lance Bishop cast his eyes over it; it was an analysis table of data from the last ten years of the gaming market, both domestic and foreign, and it even included forecasts and trends for the coming years. He looked at it for a moment, then nodded: “Very promising, but the competition is too high.”

Julian Sterling also nodded: “Indeed, it is very hard to compete. Generally speaking, the domestic gaming market is in a state of saturation for both mobile and PC sectors. Large game companies average one game release a year to maintain market share and encourage players to spend money. However…”

Julian Sterling switched to another chart and explained slowly: “It is precisely because of the continuous release and renewal of games that titles become similar and repetitive, lacking breakthrough features, and the imagery does not change much. The technology is both outdated and riddled with issues; from the open beta to the official release, bugs must be fixed constantly. This is a significant stagnating problem in the domestic gaming market. If we leverage this well, it is an opportunity to encroach upon this market and even build a foothold.”

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